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The Dream Job: Sports Publicity Promotion and Marketing
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Discount Sporting Goods > Tennis Equipment > Tennis Books > Item 398
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The Dream Job: Sports Publicity Promotion and Marketing
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by Melvin Helitzer
Sales Rank: 6239601
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$160.82
At Amazon
on 9-14-2008.
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Paperback
Publisher: Univ Sports Pr September 1995
ISBN-10: 0614046769
ISBN-13: 978-0614046762
Product Description
This book is designed for sports media and marketing courses. Features include: 25 SID responsibilities, 16 basic press release rules, 35 types of sports features, and 55 news conference checklist items. The book explains how to get guests booked on radio and TV, get publicity photos printed, create an effective press box and a productive media tour, get a major event staged, and get a star named All-American.
--This text refers to the
Paperback
edition.
About The Author
Melvin Helitzer is a professor in the E.W. Scripps School of Journalism at Ohio University where he teaches zports publicity, promotion and public relations in the university's prestigious graduate school of sports and recreation. He was formerly a sports writer for several major newspapers and the Associated Press. For 30 years, he headed his own Madison Avenue (NYC) public relations and advertising agency where he counseled such clients as A. G. Spalding and numerous other sports equipment manufacturers. He joined the faculty of Ohio University in 1979, is the author of five books and awarded the honorary title of one of the university's most distinquished professors.
--This text refers to the
Paperback
edition.
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The Dream Job: Sports Publicity Promotion and Marketing
Available from Amazon
Price: $160.82
Updated on 9-14-2008.
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